New methods for marketing books, primarily online, are on the rise every year. But which ones yield the best results? Moreover, how much do book marketing services produce added value? The effectiveness of marketing tactics also hinges on the book and author and the online platforms that will garner optimal results. As for traditional PR, the answer is a resounding yes; it benefits almost every...

New methods for marketing books, primarily online, are on the rise every year. But which ones yield the best results? Moreover, how much do book marketing services produce added value? The effectiveness of marketing tactics also hinges on the book and author and the online platforms that will garner optimal results. As for traditional PR, the answer is a resounding yes; it benefits almost every...