New methods for marketing books, primarily online, are on the rise every year. But which ones yield the best results? Moreover, how much do book marketing services produce added value? The effectiveness of marketing tactics also hinges on the book and author and the online platforms that will garner optimal results. As for traditional PR, the answer is a resounding yes; it benefits almost every author. Even in today's user-generated content and social media landscape, media interviews or articles add credibility. Thus, a thoughtfully crafted PR campaign to spark media coverage is a significant asset.

Author branding and marketing present valuable opportunities as well. Many authors diversify their income by becoming speakers or trainers, or they may be professionals in fields such as self-help and personal development, where their books serve as introductions. In such scenarios, promotion benefits not just book sales but all facets of a business. The PR openings for these writers far exceed those accessible to typical business professionals. Pursuing authorship can be rewarding and help you grow your business meaningfully. It’s a wise move if you're in a field where reputation counts.

Authors should feature a dedicated website section for articles and interviews, providing clickable links for fans to explore. This approach maximizes the impact of an article or interview beyond its initial release. Additionally, these links can serve as excellent social media content now and in the future; throwback posts tend to resonate well and allow for re-engagement with past media coverage. Furthermore, don't underestimate the influence of video-sharing platforms, which are some of the most frequented online spaces where fans love to watch and share videos. 

As you start to gain media attention, more coverage will likely follow. Local exposure often paves the way for regional coverage, which can then expand to national media. It's acceptable to start in your local community and leverage early interviews into wider opportunities. Many writers today self-publish their debut books as a strategy to attract traditional publishers. The key is to ensure your book stands out as a quality product (consider hiring an editor and cover designer). Successful initial releases can lead to traditional publishing for subsequent works, paving the way for a fruitful writing career.